This data will help advertisers identify new targeting areas, as it'll show you other applications that users within your selected targeting have installed, and you can then add those new apps to your campaign's targeting.Īnd of course, you'll be able to see which app categories are driving the best metrics (number of installs, install rates, lowest cost per install, etc.) and then use that data to run a smarter campaign. To see how your ads are performing, Twitter has also released new reporting and analytics for their newly-released category targeting. So, if you're a mortgage company trying to increase app downloads, you're likely going to target the 'Finance' category, just as a time management app advertiser would serve their ad to the 'Productivity' category.

When building out your ad in your Twitter Ads dashboard, you'll select your location and gender targeting as usual, but mobile app advertisers will now see a new field: 'Select installed app categories.'įrom here, you can select from a slew of app categories in both the Apple Store and Google Play. And as mobile usage continues to trump desktop, we're all looking for ways to utilize mobile to full capacity. Still, this new functionality should work wonders for increasing app installs and finding new opportunities to expand your mobile advertising.

The targeting category is only available to mobile advertisers looking to increase downloads and usage of their mobile app, so unfortunately for digital marketers, you won't be able to utilize this new feature for your service or product that's not directly tied to your mobile app. This week, Twitter officially announced a new mobile application targeting category for advertisers that lets them serve ads based on a user's' app download history, calling it 'installed app category targeting.' If you've ever wondered how Twitter chooses which ads you see in your timeline, you may want to listen up for the answer you've been waiting for.

Twitter app download analytic